feit's man vs machine installation @ new museum

we like to know how things are made so we were thrilled when we got an invite for feit's man vs machine audio visual installation. held at the new museum in nyc, the event combined film and live action with two screens, a shoemaker working in the middle and an artsy crowd all around.

feit founder tull price started developing the concept a few years back and asked a bunch of talented people to make it happen. directed by nyc-based jack riccobono, the project is a collaboration with benjamin millepied (director of paris opera ballet), composer nicholas brittel (12 years a slave) and installation artist/designer jordana maisie (feit prince st & greenwich ave).

photos by scott turner